"Your brand experience isn’t complete without a lasting aftertaste of emotions that keeps customers coming back. ✨"
Visual Merchandising
Retail Experience
As a visual merchandiser, I create eye-catching store layouts that enhance your brand and boost sales. From product placement to in-store displays, I carefully design each element to draw customers in and guide their shopping experience. I also tailor designs to reflect current trends and seasons, ensuring your store always looks fresh and inviting. The goal is to create a visually appealing environment that not only attracts customers but also encourages them to explore and purchase.
Visual Language
Brand Identity
I help you create a visual language that makes your brand stand out by translating its values and emotions into every aspect of the brand experience. We’ll ensure your brand looks and feels consistent across all touchpoints, online and offline. I’ll also create a Brand Identity Book with SOPs for every brand experience and design props and POS materials that perfectly match your visual identity.
Window Display
Visual Design Development
As a brand strategist, I design window displays that capture attention and reflect your brand's identity. From concept creation to installation, I handle every detail, ensuring your displays attract customers and align with your brand’s values. I also stay on top of trends to create seasonal and event-specific displays that keep your showroom fresh and engaging. The result is a powerful visual experience that draws people in and strengthens your brand.
Brand Localisation
New Market Strategy
I specialize in creating localization strategies that help your brand succeed in new markets. I adapt your messaging, visuals, and product offerings to resonate with local cultures and preferences, ensuring your brand feels relevant and authentic. By understanding the local market dynamics, I tailor your brand’s approach to connect with new customers effectively. The goal is to build a strong local presence that drives engagement and growth while staying true to your brand’s core identity.
Brand Activation
Experience Strategy
I develop brand activation strategies that bring your brand to life and create memorable experiences for your audience. I design engaging campaigns and events that capture attention, encourage interaction, and build strong emotional connections with your customers. By leveraging creative ideas and targeted messaging, I ensure your brand stands out and resonates with your target market. The goal is to drive awareness, foster loyalty, and generate excitement that translates into lasting customer relationships.
Let's craft the aftertaste of your brand 🫶
My latest Experiential work
I believe the best marketing is about making real connections. In my recent work, I focused on creating experiences that connect with people’s emotions, not just meet goals. By centering the strategy on empathy and creativity, I designed experiences that customers truly enjoy.
First, Vibe Check
This is an initial consultation where we learn about each other, discuss the client's goals and challenges, and determine if we're a good fit for working together.
Understanding your World
We start by deeply understanding your target audience, their needs, desires, and pain points. Through research, interviews, and observation, we gather insights that will guide the entire experiential marketing strategy.
Setting Clear Goals
Using the insights gained, we identify the key emotional and functional triggers that will resonate most with your audience, ensuring the experience aligns with your brand’s values.
Sprint Brainstorming Ideas
We focus on innovative and impactful ways to engage your audience, ensuring that every concept is grounded in your brand’s identity and appeals directly to the emotions and needs of your customers.
Prototype and Beta Testing
We pilot the prototypes with a select audience, gathering feedback and making necessary adjustments. This iterative process ensures that the final experience is well-received and effective in achieving your marketing goals.
Launch and Aftertaste Evaluation
We pilot the prototypes with a select audience, gathering feedback and making necessary adjustments. After, we assess its impact by measuring key performance indicators (KPIs) such as engagement, brand perception, and customer feedback.
See What Else I Bring to the Table👌