Take a look at a curated
selection of brand experiences
implemented since 2016.
Swarovski
Brand Archetype: Magician
Brief
Swarovski aimed to create an
in-store and mall brand activation for the Festival of Lights - Diwali, at their pan-India stores.
Challenge Statement
How can we adjust to cultural norms while maintaining brand identity and adhering to brand guidelines?
Thought Process
To create an experience that connects the brand with customers, I incorporated cultural references from art and behavioural patterns into the defined brand guidelines.
The Aftertaste
The campaign proved successful, with a 15-25% increase in both footfall and turnover compared to the previous year. In addition, there was a notable shift in customer perception, as Swarovski was now being considered as a popular gifting option for Diwali.
Clovia
Brand Archetype: Lover
Brief
Clovia's aim is to infuse their in-store experience with their core emotion - joy.
Challenge Statement
How to create a brand experience that bring joy and inspiration to customers and also also provide safe space?
Thought Process
To design a retail experience that draws inspiration from the aesthetic and aspirations of the customers, while also establishing a tone of voice that aligns with the brand's values.
The Aftertaste
We presented Clovia with the tagline "Happy is my superpower" and developed an in-store experience inspired by the customer's lifestyle. The retail identity was successfully established and implemented across all stores in India.
Soultree
Brand Archetype: Lover and Sage
Brief:
Soultree's goal was to establish a visual language that would offer customers a complete and unified brand experience through visual cues.
Challenge Statement
How to incorporate the brand value of authenticity and natural well being to the store visual identity?
Thought Process
To craft a comprehensive encounter across all interactions by invoking sentiments of nostalgia, mindfulness, and narrative-driven elements.
The Aftertaste
As intended, the store embodies the Ayurvedic principle of harmonious balance between mind, body, and soul for health, wellness, and beauty. It also embraces the Wabi-Sabi concept of fluidity, simplicity, and balance. The result is a holistic brand experience that promotes overall well-being.
Sports Station
Brand Archetype: Hero
Brief:
The goal is to create a seamless brand experience for the multi-brand outlet, ensuring cost-effectiveness while also being adaptable to stores with limited space.
Challenge Statement
How can we effectively present multiple brands through various touchpoints within a physical store setting?
Thought Process
To develop a visually striking and efficient visual language that includes modular mechanisms for windows, POS, and props. These mechanisms will also help in cost savings for seasonal changes
The Aftertaste
After implementing the Visual Language (VL) and Visual Merchandising (VM) strategies, the brand experienced an 18% increase in footfall. The Highlight zone and window mechanism provided greater visibility to the multi brands, allowing them to showcase different products and promotions simultaneously.
