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Business Strategy

Build a Business That Feels Like You

Whether you're at the beginning of your entrepreneurial journey or revisiting your path, we’ll work together to create a strategy that aligns with your values, strengthens your clarity, and reflects your vision — without losing yourself in the noise.

Gunjan’s hand-painted frog artwork symbolizing bold leaps and transformation in business strategy coaching

The truth is, most founders don’t lack ideas — they lack clarity.

🌱 You know you’re meant to build something meaningful, but right now, it feels all over the place.


🔍 You’re done chasing trends, doubting every move, or working without a clear path.


💔 Maybe you’ve been building for a while — but it’s no longer aligned with who you are.

Let’s bring it back to the core. Together, we’ll reconnect with your intention, clean up the noise, and create a business that feels grounded, strategic, and alive.

Outdoor 1:1 coaching session with Gunjan focused on shifting perspectives and embracing authentic change

You’re in the early stage. Idea in hand. Maybe a few sticky notes on the wall or a notion doc full of scattered thoughts.

This coaching walks beside you — to find clarity, design a direction, and launch your business intentionally.

We’ll go from “I think I want this” to “I’m building something I believe in.”

📆 3–6 month journey | 1:1 Format | Structured, yet personalised

Whether you're building from scratch or realigning your growth — there's a path for you.

💡For Founders & Teams Who Need a Reset

Maybe things got off the ground… but now it feels stuck.The vision feels blurry, the team’s out of sync, and the spark just isn’t there anymore.

This coaching is designed to help you realign with purpose, refresh your business model, and reconnect your leadership with authenticity.

📆 3–6 month custom program | Strategy + Team Coaching | Leadership-Aligned

Built Around Your Journey — From Clarity to Strategy to Confidence.

This isn’t a one-size-fits-all coaching method.

It’s a collaborative, step-by-step journey designed around where you are — and where you truly want to go.

  • Who are you, really — and how should that shape your business?

  • Find your values, your "why," and build your brand story from the inside out.

  • Learn how to talk about your work your way — with clarity and confidence..

  • Identify core blocks and misalignments.

📘 4 powerful sessions to anchor your business in your truth.

📋 Includes: Core Values | Mission & Vision | Brand Story & Voice

🖼 Vision Mapping & Strategic Design

  • Rebuild your brand story, identity, and messaging.

  • Create new archetypes, tone, emotions, and launch strategy.

  • Make sure it feels like you again — and connects deeply.

  • Set real goals with a clear plan of action.

📘 4 sessions focused on vision, brand, and movement-forward.

 

📐 Sessions: Brand Identity | Business Model Canvas | Strategic Planning

🚀Communication & Growth Strategy

  • Build a marketing and customer strategy that aligns with your values.

  • Create your MVP and plan your first (or next) launch.

  • Know who you're talking to and how to reach them

  • Clear, achievable steps — with aligned action, not burnout.

📘 4 sessions to help you share and scale your work — the right way.

📣 Sessions: Launch Strategy | Customer Connection | Growth Plan

You Don’t Have to Do This Alone 💛

I know how overwhelming it feels to figure out everything.


This isn’t a copy-paste formula. It’s about getting real with where you’re at, what you need, and where you want to go — and building it together.

Community photo from My Migrant Mama, a business coaching client of Gunjan, focused on purpose-driven growth.

BUSINESS STRATEGY COACHING

A community dinner at mutedspace's social media strategy client

SOCIAL MEDIA STRATEGY

Visual content from Bake Night, a growth strategy client of Muted Space, highlighting joyful business development.

GROWTH STRATEGY

UI/UX strategy mock-up created by Muted Space to enhance user experience and authentic brand alignment.

UI & UX STRATEGY

Here’s what happens when we work together:

Trusted by 45 Brands & 150+ Founders 🔥

🎯

Not just business coaching. It was the reset we didn’t know we needed — both as people and a team.

💬

After years of confusion, I finally feel like my business actually reflects who I am. Gunjan didn’t just coach me — she saw me.

💖

We had the ideas, but no clarity. She brought us back to our ‘why’ — and it changed everything.

🤝

Working with Gunjan felt like taking a deep breath. We didn’t just make a strategy — we made one that felt right.

🧘‍♀️

She made us pause, reflect, and realign. Our vision is stronger now — and finally ours

🌟

I was stuck in loops of doubt. Gunjan helped me turn self-reflection into real direction.

My Workflow

So, this is how I build a customized strategy just for your business. I follow a few clear steps to understand your goals and challenges while also humanizing the process by incorporating emotions and values. 

 

This way, we create a plan that’s both effective and aligned with your core principles.

Getting to Know Your Business

This is the stage where we dive deep into your business by gathering data and insights. We conduct interviews, review your current performance, and analyze your industry landscape to get a clear picture of your goals, challenges, and opportunities.

Finding the Problems

Here, we analyze the data collected, identify key problems, and uncover opportunities for growth. This is where we dig into your business to understand what’s working, what’s not, and define the strategic gaps that need addressing.

Creating the Plan of Action

During this phase, we collaborate closely with your team to develop a tailored strategy. We generate ideas, prioritize options, and design a customized plan that aligns with your business goals and sets a clear path forward.

Laying Out the Steps

This is where we break down the strategy into actionable steps. We create a detailed roadmap with clear timelines, milestones, and responsibilities, ensuring that everyone knows what needs to happen and when.

Helping You Get It Done

As you implement the strategy, we provide hands-on support to ensure everything stays on track. We help troubleshoot challenges, offer guidance, and adjust plans as needed to meet your objectives

Reviewing the Results

After the strategy has been executed, we conduct a thorough review to measure success. We compare results with original goals and offer recommendations for future improvements to keep your business moving forward.

Start With a Quick Self-Check 🔍

Take the Authenticity in Business Test — it’ll help you understand whether you need a strategy reset, core clarity, or a communication tune-up.

🎯 Just 2 minutes — powerful clarity.

Content image from Gunjan’s Authenticity Quiz designed to help you discover who you truly are.

See What Else I Bring to the Table👌

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