What authenticity means for brands?
For purpose driven brands, authenticity means being real 🫶 and true to who you are.
It’s about sticking to your core values 🥰 and mission while genuinely connecting with your audience. This authenticity shows up in strategies 🌼 that match your brand’s purpose, experiences 🙌 that connect with customers, and team building 🦥that reflects your values.
When your brand is authentic, you build trust and create strong connections, turning customers into loyal supporters who believe in what you stand for.
Here’s how I help you create an authentic brand through:
My Migrant Mama
Business Coaching
My migrant mama' objective was to find clarity on where there are heading and what should be there focus in terms of communication and vision building.
The challenge statement: Can you come up with a plan that will help us get clear on where we stand and where we're headed? We need to communicate our identity better both inside and outside the organization. Plus, we want to create a business model that's sustainable for the long haul. We'll need a detailed plan with specific goals to help us get there. The Thought Process: The approach was to ensure that we find the vision by knowing first what was the reason ‘Why” we started in the first place, then move on to finding the core of the brand’s authenticity to build a sustainable business model and have a plan of action with a set of measurable KPIs that align with the defined goals. The After Taste We established a clear My migrant mama vision statement, i.e., to shape the future of the migration narrative. Their mission is to offer authentic storytelling products made by migrants. To celebrate, narrate, and foster connections. We also made the community collaborate more and work towards their mission.
Experiential Marketing
Experiential marketing focuses on creating memorable experiences for your audience through visual marketing and visual merchandising. Together, we'll make sure your brand leaves a lasting impression by creating memorable experiences through visuals, store displays, events, and adapting to local tastes and preferences.
Swarovski
Visual Merchandising
Swarovski aimed to create an in-store and mall brand activation for the Festival of Lights - Diwali, at their pan-India stores.
Challenge Statement: How can we adjust to cultural norms while maintaining brand identityThe approach was to ensure that we find the vision by knowing first what was the reason ‘Why” we started i and adhering to brand guidelines? Thought Process: To create an experience that connects the brand with customers, I incorporated cultural references from art and behavioural patterns into the defined brand guidelines. After Taste: The campaign proved successful, with a 15-25% increase in both footfall and turnover compared to the previous year. In addition, there was a notable shift in customer perception, as Swarovski was now being considered as a popular gifting option for Diwali.
Corporate Workshops
In my experiential learning workshops for purpose-driven brands and corporate companies, I create a space where being true to yourself feels natural and empowering. These workshops focus on personal and professional growth, helping you embrace authenticity while learning and growing with your team.
Humanize your Business
Founder Workshop
The objective of the "Humanize Your Business" workshop is to help female founders uncover their brand's essence and create an authentic, sustainable business model that connects deeply with customers. The focus is on self-awareness, clear communication, and actionable strategies.
The Challenge Statement: The female founders of "Humanize Your Business" needed clarity on where they stood and where they were headed. They wanted to communicate their identity more effectively, both internally and externally, and develop a sustainable business model. The goal was a detailed, actionable plan with specific goals to guide their journey forward. The Thought Process: We started by revisiting the founders' original “Why” to uncover the true essence of their brands. From there, we identified the core values needed to build a sustainable business model. The focus was on listening to oneself, breaking free from fear, and setting personalized success rules, all while aligning with clear, measurable goals. The After Taste: The workshop resulted in each founder gaining a clear vision and mission that reflected their true values. They took ownership of their journey, crafting business models that deeply connected with customers. Empowered with authenticity and purpose, these founders are now ready to lead their brands toward lasting success.
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